Objective Platform helped a successful e-commerce retailer in the BENELUX region increase the marketing ROI by finding the optimal channel spends and coordinating the on- and offline domains.
Objective Platform helped a successful e-commerce retailer in the BENELUX region increase the marketing ROI by finding the optimal channel spends and coordinating the on- and offline domains.
When we started this project, most of their marketing investment was performance-driven. Our client had reached the point where generating additional sales was becoming very expensive. No matter how much they spent extra, the conversion rate was not increasing as expected. Their channel was saturated.
The key question was:
How do you increase online sales if performance channels are (no longer)performing?
