Objective Platform wrote the first attribution model that is specifically applicable to the business dynamics of the game industry. A set of models that enables Staatsloterij to calculate the best possible media allocation based on the jackpot size and their media budget.
Objective Platform allows Staatsloterij to continuously improve their results in the long and short term. Using these new insights and tools, Staatsloterij saves time, can optimise their media activities, and apply their budget more efficiently. This results in less spend per channel and an increase in ROI.
How can we accurately measure the impact of our media investments on ticket sales, accounting for variables like jackpot size and time until the draw?
