Marketing Measurement for Enterprises | Objective Platform

Trusted by leading brands

Objective Platform is designed to create value at every step

01

Create a single source of truth

Build your measurement team, assign roles, and set goals.
Choose the key performance indicators (KPIs).
Integrate and align media and KPI data sources.
Use one platform to bring together all your existing data for analysing trends and optimisation.

02

Turn insights into actions

Incorporate business dynamics and external factors into your models.
Select dashboards and tools best suited to your objectives.
Onboard the first marketing teams to initiate your holistic marketing approach.
Quantify the performance of your media to identify improvements.

03

Experiment & learn

Set up a learning framework and define learning objectives.
Challenge existing media beliefs and test new execution tactics.
Evaluate experiment outcomes and scale up measurement learnings.
Build trust in measurement outcomes to fully integrate a data-driven way of working.

04

Plan across channels

Align the teams involved in campaign and budget planning.
Plan how to spend your advertising budget and predict its impact on sales and brand perception.
Generate 'what-if' scenarios.
Set business targets and adjust your budget allocation.

05

Plan within channels

Bring together channel experts and encourage cross-department collaboration.
Start using unified KPI(s) to optimise channels and avoid any channel bias.
Discover what drives performance in each channel to learn what works and what doesn't.
Receive suggestions to improve your channel strategies.

Have any questions?

Send us a message and one of our experts will reach out to you.

Vattenfall

"The fact that Objective Platform is helping us in acquiring high-quality customers ensures that we have adopted a faster and smarter approach"

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T-Mobile

"With O/P we can look at our performance across the funnel and different touchpoints. It enables us to optimize our strategy and media spend"

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Staatsloterij

"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”

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Tele2

"Objective Platform covers the complete media mix: online and offline, but also external factors and the possibility to implement pricing dynamics"

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