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Objective Platform helps marketers

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stay accountable

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create more impact

data

grow your business

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Our platform features at a glance

Data

Our platform is designed to take the headache out of data management.

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200+ Data Sources

Integrate data seamlessly

Automated Ingestion

Reduce errors and scale easily

Efficient Mapping

Transform raw data effortlessly

Detailed Dashboard

Ensure data accuracy

Robust Validation

Centralised data monitoring

Modelling

Our models are battle-tested, adaptive with Bayesian statistics and offer full transparency and customisation.

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Transparent Interface

User-friendly and transparent

Customisable Models

Tailored configurations

Assistance

Guided setup with our assistant "Oppie"

Robust Validation

Easy validation and integration

Advanced Customisation

Options for expert users

Marketing Insights

Our Brand Attribution and Universal Insights dashboards make campaign planning easy.

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Customisable Reports

Tailored to your company needs

Performance Tracking

Monitor key metrics and efficiency

Granular Analysis

Compare channels, campaigns and products

Customer Insights

Differentiate new and returning customers

Impact Assessment

Measure long-term and short-term effects

Optimisation

Our Media Scenario Planner and its features help you maximise your KPI targets.

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Planning Hub

Create and manage media scenarios

Campaign Optimisation

Refine plans with our assistant “Oppie”

Campaign Comparison

Optimise multiple campaigns

Forecasting

Get precise conversion forecasts

Are you ready for some expert advice?

Our consultancy services offer tailored support and insights to help you fully leverage Objective Platform.

Custom Analysis

Objective Platform offers many insights but for critical business questions, our expert consultants in econometrics are here to help with analysis and advice tailored to your needs.

Platform Consulting

Many companies with various structures use Objective Platform. We don't just provide a product; we also offer additional support, including platform training, model explanations and expert advice.

Custom Dashboard

Though many insights are available in Objective Platform, some clients need custom insights. We offer a library of custom dashboards or can create new ones tailored to your needs.

Experiments

At Objective Platform, we believe experiments are key to media measurement. They challenge media beliefs and improve models. We offer services to support your testing and learning.