Boosting Chocomel’s Impact Through Data-Driven Collaboration

The Challenge

‍As part of FrieslandCampina, Chocomel and its media agency, Wavemaker, sought a more data-driven approach to budget planning to maximize media efficiency and campaign performance. Traditional methods relied on historical data, limiting adaptability. To enhance precision and agility, they partnered with Objective Platform to integrate advanced MMM, enabling real-time insights and data-backed decision-making.

The Key Question

How can data-driven insights optimise media allocation and boost campaign impact for Chocomel?

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