Objective Platform joins DMEXCO 24 with Rituals

On September 19th, the marketing world will meet at DMEXCO24 in Cologne, where cutting-edge insights and strategies will take centre stage. We're excited to invite you to our Masterclass: Holistic Media Measurement with Rituals.

Join us to explore the latest advancements in marketing mix modelling, as we partner with the innovative beauty brand Rituals. This masterclass is your opportunity to gain practical strategies for navigating the modern media landscape, showcasing real-world marketing success through advanced analytics.

Meet our speakers:

1. Arnold Vlaander, Media Effectiveness Specialist at Rituals  – Leading both digital and offline strategies across Europe, Arnold’s expertise in Marketing Mix Modelling (MMM) is instrumental in enhancing customer experiences and driving growth.
2. Melle Staelenberg, CEO of Objective Platform – With 20 years of experience in Marketing and MarTech, Melle is passionate about innovative marketing measurement solutions that balance brand campaigns with tactical activations for optimal results.

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🗓 Date: September 19th
🕐 Time: 13:45 - 14:15
📍 Stage: MC 6B

For more details and to secure your spot, visit the official event website. We look forward to seeing you there and helping you future-proof your marketing strategy!

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