Objective Platform at MIE25 - Data & Insights Event

Objective Platform will be participating in the 23nd edition of the MIE: the largest Data & Insights Event in the Benelux on March 18th at De Rijtuigenloods, Amersfoort. With the theme "Revolutionising Data & Insights: The Transformative Power of Generative AI," MIE'25 will showcase the latest trends and advancements in the field to approximately 1,600 professionals, including digital marketers, data analysts, researchers and other data & insights experts. We look forward to seeing you there!

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During MIE'23, PostNL and Objective Platform connected, marking the beginning of a successful collaboration in the field of Marketing Mix Modelling (MMM). Since then, PostNL has successfully implemented the model, and the team is already sharing concrete insights that have taken their marketing strategy to the next level.

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In this masterclass, PostNL will take you on their journey—from the initial steps in MMM to the valuable learnings that had a direct impact on their marketing results and workflow. How did a data-driven approach lead to better decision-making and more efficient budget allocation? Which insights made the difference? And what lessons can other marketers take away from this experience?

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Don’t miss this opportunity to hear firsthand how PostNL has made marketing optimisation tangible with MMM.

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Key Takeaways:

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1. From Data to Action – Discover how PostNL used Marketing Mix Modelling not only to gather insights but also to turn them into measurable improvements in their marketing strategy.
2. More Efficient Budget Allocation – Learn how a data-driven approach helped PostNL distribute marketing budgets more effectively, improving ROI and minimising waste.
3. Improved Collaboration & Workflow – Understand how the implementation of MMM led to streamlined teamwork between marketing teams, faster decision-making, and a more effective workflow.

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