We are thrilled to invite you to a panel discussion organised by DMA (Data & Marketing Association) UK. Our UK Country MD Sales & Client Success Roy Patel will be discussing the evolving landscape of marketing effectiveness measurement.
Join Roy at a panel discussion with Joy Talbot of magic numbers, Ian Gibbs of DMA and Antonio Silano of Screwfix. They will explore topics such as the right methodologies for different marketing objectives, the impact of industry sectors and budgets on measurement choices, and the future of Marketing Mix Modelling (MMM).
Time: 10:10am – 10;50am
Location: The Goldsmiths Centre, 42 Britton Street, London
