Objective Platform and Vidmob Announce Strategic Partnership

Objective Platform and Vidmob Partner to Enhance Marketing Mix Modelling with AI-Driven Creative Data

Amsterdam, 18.3.2025 – Objective Platform has teamed up with Vidmob to integrate AI-powered creative data into Marketing Mix Modelling (MMM), helping marketers better understand the impact of creative quality on brand performance and ROI.

Bridging Data and Creativity

Objective Platform and Vidmob’s collaboration combines advanced analytics with AI-powered creative scoring, allowing brands to optimise media investments and maximise impact. This approach enhances traditional MMM, offering deeper insights into how creative execution influences key marketing KPIs.

Want to learn more? Download our case study to explore how data-driven creative insights can enhance MMM strategies.

You can also read the full Press Release on Adweek [https://www.adweek.com/adweek-wire/vidmob-and-objective-platform-announce-strategic-partnership/] to see how this partnership is shaping the future of marketing measurement.

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