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At Objective Platform, we empower marketers with clarity and transparency in a complex media landscape. Founded in 2014, our platform combines years of consultancy expertise with advanced marketing measurement tools to deliver objective, actionable insights.
Our SaaS solution allows brands to optimise investments across channels by directly linking marketing performance to business value. Unlike costly consultancies that provide static reports, or the resource-intensive in-house and DIY Marketing Mix Modelling solutions, Objective Platform offers an interactive, user-friendly platform that’s scalable and accessible, even for teams with limited expertise.
Objective Platform stands out as a powerful, cost-effective alternative, ensuring every marketing decision is data-driven and impactful – without the heavy demands of traditional or in-house approaches.
reduction in marketing spend without impacting results
potential uplift in incremental ROAS
marketing spend optimised
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"It’s a privilege to work with Objective Platform. With their insights, we’re able to make real data-driven decisions on where to invest our next marketing Euro for the best possible results."
Dennis Kuzee
Director Media Buying
"Objective Platform helped us gain direct insight into ROI and performance, enabling us to make data-driven decisions to optimise our marketing strategy and media spend."
Violet Engberts
Senior Consumer Marketer
"With multiple stakeholders and agencies across different brands and regions, each using different metrics, cross-learning has been a challenge. By using Objective Platform, we can now compare results and make smarter budget decisions. This turns data into actionable insights and gives us back control over our media strategy."
Frank Jobse
DMC Measurement Lead EU/UK/MET
"The insights of Objective Platform allow me to evaluate our media efforts better. It enables us to sharpen out marketing strategy and maximise our results. Besides, Objective Platform is delightful to work with. And they are considerate partners, who think along with our processes."
Shelley Igbinosa
Online Marketing Manager, Nederlandse Loterij
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