Holistic Marketing Measurement | Objective Platform

Trusted by leading brands

Gain the competitive edge

Increase marketing impact

Utilise the tools and dashboards within Objective Platform to transform insights into actionable strategies, facilitating analysis, planning, and optimisation.

Strengthen alignment among teams

Align your teams around shared targets and KPIs. Build trust in measurement outcomes to fully integrate a data-driven approach within your team's workflow.

Measure the value of investments

Gain a clear understanding of your media's impact on your business with the most objective view of your media performance.

Deliver impactful results

15%

Marketing spend reduced without impacting results

20%

Potential uplift in campaign effectiveness

+5bn

Marketing spend analysed

All in one platform

Use a single platform for all your data. Measure, plan, and optimise your marketing investments.

Data

Our dashboards are designed to take  the headache out of data management.

Modelling

Our models are battle-tested and ever-evolving based on Bayesian statistics.

Decision-making

Our Brand Intel and Universal Insight dashboards make campaign planning easy.

Explore platform

Vattenfall

"The fact that Objective Platform is helping us in acquiring high-quality customers ensures that we have adopted a faster and smarter approach"

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T-Mobile

"With O/P we can look at our performance across the funnel and different touchpoints. It enables us to optimize our strategy and media spend"

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Staatsloterij

"Within the first day, we were already able to see insights we had never been able to see before. Our retention is about 25% better”

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Tele2

"Objective Platform covers the complete media mix: online and offline, but also external factors and the possibility to implement pricing dynamics"

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Read our latest blogs

5 Reasons Why You Need to Measure Your Brand Health

Brand or Performance: Where Should You Invest More?

The True Impact of Branded Search in Marketing Attribution