"The insights of Objective Platform allow me to evaluate our media efforts better. It enables us to sharpen out marketing strategy and maximise our results. Besides, Objective Platform is delightful to work with. And they are considerate partners, who think along with our processes."

Shelley Igbinosa

Online Marketing Manager, Nederlandse Loterij

"It’s a privilege to work with Objective Platform. With their insights, we’re able to make real data-driven decisions on where to invest our next marketing Euro for the best possible results."

Dennis Kuzee

Director Media Buying

Leveraging the MMM expertise from Objective Platform, we have significantly enhanced our ability to optimize return on ad spend (ROAS) through strategic, data-driven adjustments. This collaboration delivers immediate results while positively influencing our long-term performance metrics. The advanced modeling capabilities and comprehensive dashboards are pivotal in shaping our decision-making processes, allowing us to derive actionable insights that drive sustainable growth. Overall, our experience with MMM from Objective Platform has been highly successful, reinforcing our commitment to innovative, data-centric strategies that maximize advertising effectiveness.

Katrin Pirker

MarCom & Strategic Media Expert

"With multiple stakeholders and agencies across different brands and regions, each using different metrics, cross-learning has been a challenge. ​By using Objective Platform, we can now compare results and make smarter budget decisions. This turns data into actionable insights and gives us back control over our media strategy.​"

Frank Jobse

DMC Measurement Lead EU Unilever

"Objective Platform helped us gain direct insight into ROI and performance, enabling us to make data-driven decisions to optimise our marketing strategy and media spend.​"

Violet Engberts

Senior Consumer Marketer

"We have a long-term partnership with Objective Platform with a great contribution to our business KPIs for all our brands and robust analysis on attribution. With this data-driven solution, we can practice more effective and efficient omnichannel marketing."

Denise Noordermeer

Head of Media, Odido