How effective is your brand marketing?

Ensure your brand-building activities receive the recognition they deserve with our advanced MMM solution.

Trusted by leading retailers and brands

Bridge the gap between Performance and Brand

Our Brand Intel helps marketers understand and leverage short and long-term marketing strategies.

Discover the total effect of your media efforts

Get a clear view of your marketing performance across all channels and analyse the impact of each campaign. Understand both short-term and long-term effects to see how your strategies shape your brand's future.

Get accurate insights into your brand's impact on sales

Gain a holistic view of your brand's impact on baseline results and quantify how it affects the cost per order (CPO) in your performance media campaigns.

Uncover media's impact on your brand

Analyse media impact on your brand by channel, product, and campaign, down to individual campaigns. This helps you evaluate the long-term sales impact and make informed planning decisions.

Unlock insights with brand trend analysis

Examine how base conversions and branded search volume change over time. See how specific brand performance metrics influence your core results, both immediately and over time.

Case studies

Discover how our customers are using Objective Platform to turn valuable insights into valuable results.

Combining quantity and quality with Vattenfall

Objective Platform helps Vatenfall measure media impact across the funnel
Read the full case

Measuring the impact of campaigns across the entire marketing funnel with T-Mobile

Objective Platform helps T-Mobile go beyond single metrics
Read the full case

Turning Data into Insights with Staatsloterij

This case has been nominated for the Dutch Search Awards 2019 in the ‘Best use of Data’ category.
Read the full case
Trusted by leading retailers and brands

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