Analyse, plan, and optimise your campaigns

Marketing analytics made accessible

Benefit from the tools and dashboards in our platform to turn insights into actions

The single source of truth

Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonisation from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent.

Optimisation across channels and campaigns

Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. The sky is the limit.

Scenario-based planning

Benefit from the tools in Objective Platform to make data-driven media investment plans. With built-in forecasting of the expected business value. Easily justify your budget decisions and see the immediate impact of budget and campaign changes. Make the most out of your marketing.

Unified Marketing Measurement

We have designed our own measurement framework to bring all the best modeling techniques into one place.

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Holistic

The distribution of credit to channels and campaigns is done by our Holistic Marketing Model (HMM). HMM is next-level Media Mix Modeling (MMM). It provides more granularity,
needs less data, includes busines knowledge and external factors.

Granular

To increase granularity, you can attach various model techniques to the framework e.g., Multi Touch Attribution (MTA) and Direct Response. This allows you to dive deeper into channels and uncover performance drivers within channels.

Future Proof

Changes in the market, in regulations and in legislations are a fact of life and may change the way we measure. Our measurement framework is designed to adapt to these changes and will always make use of the best techniques available.