Holistic Marketing Mix Modelling

Justify your marketing budget

Next-gen marketing mix modelling to seamlessly measure, analyse and optimise media investments across offline and online channels.

Capture short- & long-term effects

A unified measurement framework that captures brand-building and performance impact, linking brand metrics to business growth.

Accelerate brand growth

Our models empower businesses to replicate and scale proven marketing strategies, driving growth across products and markets.

Agile optimisation & forecasting

Best-in-class Media Scenario Planner powered by machine-learning, delivering real-time budget optimisation and accurate forecasting.

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Why Objective Platform?

At Objective Platform, we empower marketers with clarity and transparency in a complex media landscape. Founded in 2014, our platform combines years of consultancy expertise with advanced marketing measurement tools to deliver objective, actionable insights.

Our SaaS solution allows brands to optimise investments across channels by directly linking marketing performance to business value. Unlike costly consultancies that provide static reports, or the resource-intensive in-house and DIY Marketing Mix Modelling solutions, Objective Platform offers an interactive, user-friendly platform that’s scalable and accessible, even for teams with limited expertise.

Objective Platform stands out as a powerful, cost-effective alternative, ensuring every marketing decision is data-driven and impactful – without the heavy demands of traditional or in-house approaches.

The numbers say it all

15%

reduction in marketing spend without impacting results

20%

potential uplift in incremental ROAS

€10bn

marketing spend optimised

Don’t just take our word for it

"It’s a privilege to work with Objective Platform. With their insights, we’re able to make real data-driven decisions on where to invest our next marketing Euro for the best possible results."